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Fraser Marlow

Fraser Marlow

VP Marketing | Consulting Practice Leader | Head of Research | Strategic Business Development

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Day: July 7, 2016

Employee Advocacy: the next big marketing channel?
07 Jul
Fraser Marlow Posted in Uncategorized No comments

Employee Advocacy: the next big marketing channel?

Watch out HR, here comes the marketing team and they want your people! A new breed of marketing tools is emerging. The goal: to convert every employee on the payroll into social media advocates for your company’s brand… The lion’s share of marketing efforts has now shifted from a ‘broadcast’ approach in traditional media and […]

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