VP Marketing | Consulting Practice Leader | Head of Research | Strategic Business Development
Today all marketing is digital by default. Tap into the entire digital ecosystem for inbound lead generation, social presence, e-sales and metrics-driven ROI
Share your organizations perspective and insights to connect with key audiences. Build relationships and inbound leads.
Driving new business by communicating the value of the enterprise for greater results. Improve the quality of your pitches and RFP win rates.
The 2009 recession threw off the dynamics of employee/employer relations. Will the 2020 COVID-19 pandemic do the same?
Data, data everywhere, but who’s got time to think? Yes, the democratization of data is awesome: front-line workers, key business partners, even customers can now get access to important business data, and then use it for any number of purposes.
What makes a great culture? How can you create one? We discuss research done at Energage to help companies understand how to build a positive company culture and become a top workplace.
I had the privilege to sit down (albeit virtually) with the team at Forgeant as part of their “Forging Employee Engagement” series. You can catch the episode here:
At Energage we have a rather cool tradition. In the days running up to an employee’s work anniversary (or ‘Workiversary’) colleagues are invited to share memories from the previous year and are asked to describe the employees’ personality. For my second Workiversary, here is the presentation I received from our CEO Doug Claffey – a […]
On Christmas eve, my wife Theresa and I were walking through the Christmas village that pops up every year around Philadelphia’s City Hall. A homeless guy walked up to me and thrust a bumper sticker into my hand. It said ‘Mean People Suck’. “I agree” I said. I mean, after all who would disagree? Mean […]
Imagine that, as a young student, your sights are set on making a difference in the world. You’re excited about launching your career in a groundbreaking industry, applying your education to one of the STEM disciplines. Medical research fascinates you, not only because of the scientific process, but because it’s your chance to make a […]
Watch out HR, here comes the marketing team and they want your people! A new breed of marketing tools is emerging. The goal: to convert every employee on the payroll into social media advocates for your company’s brand… The lion’s share of marketing efforts has now shifted from a ‘broadcast’ approach in traditional media and […]
This article was originally published on BlessingWhite’s website. Many organizations aspire to build a ‘coaching culture’ in which each manager not only shares experiences and insights with their direct reports but also relies on coaching opportunities to boost performance. Organizations that have achieved this lofty goal report increases in both contribution and satisfaction among team […]
[This article was initially published on BlessingWhite.com following a webcast on the same topic] “Things are changing faster than ever before!” We hear this statement so often that it is at risk of becoming a platitude. Yet, when we look across sectors or industries, there is no denying that there is a gradual acceleration in […]